Hello! I'm a UX/UI Designer & Developer who is passionate about crafting impactful brand experiences through user-centered design.

Currently, Director of Web Development at Searchalytics
Previously, UX/UI Design at RealTruck

RealTruck.com

My most extensive UX/UI projects were completed during my time at RealTruck – a premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts around the world.

As expected in the eCommerce industry, website design and functionality evolves over time. While the website does not currently reflect my work 100%, I am proud to have established a design system for RealTruck.com that is still serving their users today.

Dura Fence Wholesale

Site build for a brand-new business focused on providing wholesale fence supplies to fencing companies in Florida. Aside from the build and design direction, I also collaborated with the client to craft copy directed towards their target audience.

TruVue Home Inspection Services

Logo design for an Ocala, Florida home inspection company. Their goal was to convey that TruVue operates with integrity and honesty with their clients. This was achieved through the depiction of a home’s outline, symbolizing not only structural stability but also the company’s dedication to openness and honesty in its services.

District Bar & Kitchen

I collaborated with the owner and general manager of District Bar & Kitchen in Downtown Ocala, to create their website prior to their grand opening, capturing their vision for the then-unopened restaurant. Following their successful launch, I have continued to work closely with the District team, ensuring the website reflects their evolving menus and venue offerings.

Wheelhouse LA

Wheelhouse is a production motorhome rental company based out of Los Angeles. Their motorhomes are used to house talent on movie and TV production sets. The goal was to incorporate a camera lens into a modern logo design that could be used on print and digital materials. (Note: This is a concept that ultimately was not used.)

Old Florida Lodge

Old Florida Lodge is a full service fishing lodge located in Yankeetown, Florida. The goal of this site was to design and build a website to display their services, pricing, and provide a way for customers to get in touch.

Some tools that I LOVE using to run successful design projects:
WordPress  |  WP Engine  |  LocalWP  |  Adobe XD  |  Figma  |  Photoshop  |  Illustrator  |  ClickUp (I’m a sucker for a well run PM system) |  Userback